As I mentioned on my previous post, I went to Hong Kong a few weeks ago to attend IWC Schaffhausen’s events for the launch of the new Portofino Midsize collection. We stayed at Grand Hyatt Hotel where most of the events were held and had a wonderful time during our stay. Aside from the fact that the room was unbelievably beautiful, we also had a breathtaking view! Now, it’s time to show you guys what happened during the first event I attended, the Timeless Portofino Exhibit.
“When you photograph people in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls.” -Ted Grant. I remembered this quote during the Timeless Portofino exhibit while looking at the photos that renowned photographer Peter Lindbergh took in collaboration with IWC’s new collection. His works are just simply amazing and soulful. Photos were not allowed during the exhibit, but I was able to find some pictures on the internet and included them here.
Peter Lindbergh already worked with IWC four years ago for their previous Portofino collection and is happy to do it again this time around, capturing the beauty of IWC’s Portofino midsize watches featuring Cate Blanchett, Emily Blunt, Ewan McGregor, Christopher Waltz and Zhou Xun. Where else would they shoot it but in Portofino, Italy, of course, where all the inspiration came from. “From the park you have a staggering view over the bay of Portofino. My gaze takes in the artistically trimmed boxwood hedges, the elegantly laid-out gravel footpaths and walls that are centuries old. The magic of the place inspires me. It is the perfect backdrop for the new Portofino collection.” –Peter Lindbergh.
During the event, Cate Blanchett also came for the launch of the Portofino midsize collection and for the ribbon cutting. I almost shrieked when I saw her- seriously, I’m such a fan. I had just finished watching her film, Blue Jasmine, a few days before this trip and was so stunned to see her in person. She is the epitome of elegance and beauty, that is why I think she truly represents this brand, IWC. What I loved about Timeless Portofino is that it didn’t feel too much like advertising or appear superficial. Peter Lindbergh’s photos, black and white (his medium of choice for many years now), is truly timeless, just like IWC watches. Watch this short film, titled A Sparkle To The Wrist, also made for the launch of the Portofino Midsize Collection.