In Fashion

Greater Good x Jaime Zobel

Saving Mother Earth one shirt at a time, Greater Good Apparel recently collaborated with Ayala Corporation’s chairman Jaime Zobel for its latest design collection, which aims to bring Haribon Foundation’s Road to 2020 closer to humanity. This will spearhead Greater Good’s new initiative— the One for One, wherein every purchase of an item from this collection is able to adopt three seedlings to be planted in endangered forest regions all over the Philippines. Michael and Christian Concepcion, Greater Good owners, will be launching the collection this December 2 at Greenbelt 5 (they’re setting a pop up store all weekend long) and the collection will be out in Greater Good stores at SM Mall of Asia and SM North Edsa. Help the environment and buy a shirt! BMS.

Photographed by Cholo Dela Vega
Art Direction by Raymond Gutierrez
Makeup by Bianca Valerio
Styling by Carlos ConcepcionProduced by Mike Concepcion

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