Watches and Wonders is a three day exhibition in Hong Kong that is held once a year. Now on it’s second year, they’ve definitely gotten more hype and buzz from watch enthusiasts all over the world. It’s my first time attending such an event and I must say, I’m now more interested in knowing about the creations and mechanisms of watches. I was invited by IWC to attend Watches and Wonders 2014 at the Hong Kong Convention and Exhibition Centre (which was just beside the Grand Hyatt Hotel) and spent most of my time inside their lovely booth. Yes, they spelled my surname wrong because my handwriting is so terrible! Haha.
If you’ve read some of my previous blog posts about my Hong Kong trip, you will see some of the events I’ve attended for IWC’s launch of their latest Portofino midsize collection. They’ve added some dazzling highlights to its very famous Portofino watch family so it can fit perfectly with the timeless flair of the Italian coastal town. I really love their new campaign and I feel like the pictures really captured the true beauty of the new collection.
IWC Pilot’s watch chronograph edition.
IWC also scheduled a round table discussion for writers and bloggers with their creative director Christian Knoop so he can share with us the history of making the new midsize Portofino collection. Hearing all the creative process and ideas about these watches just made my heart skip a beat!
Christian Knoop talked about the design DNA and it’s to bring the past and the future together for their new midsize Portofino collection. They got several young and talented designers to help out in creating the designs to bring out the right balance so people can see something new in the collection. It’s important to work on not just the beauty but also the character and identity of the product, that’s why they studied their own archives, history and previous Portofino watches before creating the new ones. They studied everything from the moon phase in 1984, the start of the diamond set bezel in 1985, circular indication of date and time in 1989 and it goes on and on.
Now I know making a watch is much harder than I thought it would be. Christian Knoop explained the first rendering of the watches and they draw an outline of the watch, do a 2D drawing on photoshop then do a 3D software to know the sizes and proportions of the watches. After that, they do plastic prototypes overnight and review it for different wrist sizes.
Bright coloured straps were designed and created in IWC’s Portofino collection in 1985 and they combined it with their 1989 polished straps, creating wonderful straps for their new collection from Santoni. They’re all hand-polished and hand-colored up to 10 times. Everything is made in Italy and they have around 20 people focused on straps alone.
He also mentioned that the new designs components they made for the 2014 collection are smaller cases (37mm) keeping the harmony and shape of the Portofino design DNA. They put more stones on the bezel (one row of white diamonds) for it to be more attractive and they also introduced the Mother of Pearl dials to the portofino range so it can be more elegant and feminine. They also used thinner straps to fit the wrists of many women out there. You can check out some of the watches HERE.
The creative concept behind the campaign is also amazing. Since their idea is to bring the past and future together, they’ve come up with black and white images shot in no other place but Portofino to capture the most important message of the new collection: that it is timeless.
Inside the IWC booth, there were also an area where you can check out some of the machines and tools they use for making the watches.
IWC Portuguese collection- one of my favourites collections.
IWC is really known for having 40mm, 45mm, and 46mm watches that’s why the new midsize Portofino collection is something else. For women who prefer smaller watches, you’ll definitely love this collection. And it’s really not just of the size, it’s also the diamonds and design that makes it strikingly beautiful. Don’t worry, they also have watches without diamonds for guys.
Portofino midsize automatic. Simple and elegant. Definitely a timeless piece.
Thank you so much IWC for this wonderful trip and experience. I enjoyed all the events and exhibitions I’ve all tended. I also learned a lot about the wonderful history and the making of IWC’s new midsize Portofino collection. Now I know why IWC is such a prestigious brand.