Accessories can make or break your look. Lately, I prefer wearing less and small accessories to compliment my outfits. And since I love accessories so much, I’m now considering investing on jewelries, particularly diamonds. They say that diamonds are more than just a girl’s best friend, maybe because it really lasts for a lifetime, that’s why there’s a saying that diamonds are forever. Honestly I’m kind of scared to buy diamonds because I have limited knowledge about it, until I heard and researched about Diamond Registry.
Joseph Schlussel established Diamond Registry in 1961 and it started as newsletter for diamond information. It’s the world’s most comprehensive diamond price/ information platform helping individuals to find the perfect stone, buying directly from the source at wholesale prices. Now it’s the go-to-online source for high-end buyers and sellers with offices in New York, Israel and Hong Kong. I’m actually planning to pay a visit at their actual store the next time I go to Hong Kong.
Under the guidance of CEO/ President Mr. Nissan Perla, the site has evolved into an information platform where people from all over the world can educate themselves on how to buy diamonds, how to read diamond certificates, what the difference between diamond shapes are, check out fancy diamond colors and how to buy diamonds that are an investment at the same time. The diamond price list is updated regularly and serves as industry source for current prices standards. It’s really useful for starters like me who know nothing about diamonds and who’d want to learn slowly.
The O2O (Online to Offline) business model is what speaks to many people, including me, as it combines the comfort of shopping online, together with the confidence that comes with talking face to face with real people, or in this case the charismatic Mr. Perla himself. Everything’s so much easier now that we have the internet. Thanks to Diamond Registry, now I’m ready to shine bright… like a diamond! BMS.